Samsung Outlines B2B Strategy, Unveils New Multifunction Printers

Samsung logo


On 5 February 2015 Samsung unveiled a series of consumer and business products at its European Forum in Monaco. This two-day event was attended by hundreds of journalists, analysts and channel partners. It showcased new products spanning home audio equipment, curved TVs, smartphones, cameras, household appliances and business imaging products.

Supported by his European executive team, Samsung's president and CEO, BK Yoon, outlined the company's global ambitions and strategy for 2015 and beyond.