Innovation in Smart Wearables Flourishes But Challenges Remain

Wearable devices


Technology innovation has found a new area of proliferation in wearable devices. A number of product categories exist under the umbrella term of "wearables". Consumers appear interested in these new smart devices, and the category has great potential if it avoids disappointing early adopters with products that are not yet good enough and if social norms can change quickly enough to embrace new behaviours.