Sony Ericsson Needs More Than a New Brand to Improve Its Fortunes Sony Ericsson announced its decision to adopt the Sony Group’s ‘make.believe’ brand message (pronounced “make dot believeâ€) on 3 September 2009- Sony Ericsson Bolsters PlayNow Arena with Movies and Applications On 28 May 2009, Sony Ericsson announced the addition of movies to its PlayNow arena service.
- Sony Ericsson Hopes New Devices Will Revitalise Portfolio in Tough Times On 28 May 2009 Sony Ericsson unveiled the Yari, Aino and Satio phones.
- Business As Usual for Sony Ericsson Joint Venture in the Short Term On 23 March 2009, Ericsson reiterated its commitment to the joint venture with Sony by insisting it has no plans to divest its stake in Sony Ericsson.
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