Visa Launches Its Mobile and E-Commerce Vision with V.me
On 13 November 2012, Visa launched its digital wallet service, V.me, with the support of 53 financial institutions and 23 merchant partners. V.me allows customers to make online transactions by signing into a Visa-registered account using just a user name and password. The service will initially be available in the US and Canada; Visa plans to expand the service into other countries, including France, Spain and the United Kingdom.
On 22 November 2012, Visa Europe held a briefing at its headquarters in London. The company provided a strategy update on its mobile and e-commerce plans as well as a preview of the V.me mobile application.