Visa Launches Its Mobile and E-Commerce Vision with V.me

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On 13 November 2012, Visa launched its digital wallet service, V.me, with the support of 53 financial institutions and 23 merchant partners. V.me allows customers to make online transactions by signing into a Visa-registered account using just a user name and password. The service will initially be available in the US and Canada; Visa plans to expand the service into other countries, including France, Spain and the United Kingdom.

On 22 November 2012, Visa Europe held a briefing at its headquarters in London. The company provided a strategy update on its mobile and e-commerce plans as well as a preview of the V.me mobile application.