UK Operators Still Testing the Water with Data Pricing Strategies
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Published:
Week 42
October 2011 -
Image Source:
Three
News
On 7 October, 2011, UK operator 3 reduced its unlimited data plans for new and existing customers to £18 a month. The move builds on its One Plan tariff, which launched in December 2010 and offers unlimited data for £25 a month. The new tariff has fewer inclusive voice minutes and SMS messages than the One Plan.

