Personal Recommendations Highlight Big Data Issues for Operators
One of our predictions for 2013 is that "big data" will become a strategic priority for all mobile operators in 2013. This is because operators already have a lot of user data and are starting to use it commercially. In addition, big data is one of the hottest topics in the tech industry, so it is a good time for operators to announce moves in the area.
Here we look at using big data for personalised recommendations — one of the principal uses expected for big data — and review the issues for telecoms operators addressing the opportunity. Many of these issues will also apply to other big data opportunities.