Orange Looks to Advertising in Search for New Revenue

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On 26 January 2010 Orange UK announced Orange Shots, a new mobile advertising service. It will be commercially available from 1 February. Customers on Orange's prepaid Monkey tariff can opt to receive targeted advertising through text and picture messaging. The operator claims that advertisers can reach up to 100,000 people through the service. It will provide advertisers with customer profiles to allow them to deliver relevant advertising.


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