Nokia announces a consumer brand (Ovi), a Music Store, N-Gage and new handsets
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Published:
Week 35
August 2007 -
Image Source:
Nokia
News:
At a global launch event in London UK entitled “Go Play” Nokia made several major announcements – notably its intention to expand beyond devices into offering consumer services and content.
Highlights include:
- Launch of a new Internet services umbrella brand called Ovi
- Announcement of the Nokia Music Store – a dual download music service (mobile and PC) with a catalogue expected to exceed 3 million songs
- Re-launch of N-Gage (Nokia’s mobile gaming brand)
- Four new music / content centric devices: Nokia N81, N95 8GB, 5310 XpressMusic and 5610 XpressMusic
- A suite of new accessories delivered in partnership with Altec Lansing, JBL and Philips

