Mobile Instant Messaging Will Drive Socially Connected Address Books

CCS Insight logo

Summary

Mobile instant messaging (IM) services are growing in popularity. RIM's BlackBerry Messenger has seen a huge increase in usage and is currently the subject of a high-profile worldwide marketing campaign, while Microsoft has revamped its Windows Live Messenger offering and generated over 1 million downloads of its iPhone IM app. Mobile IM holds promise as another way for phone-makers, network operators and service providers to retain customers and drive up mobile data usage. However, the field is fragmented, and companies involved in mobile IM must remember that many users have multiple IM accounts. We believe the development of "socially connected" address books will help broaden mobile IM's appeal.


Please login or register to view the full article

Login using the panel in the left-hand menu or click here if your company already has a subscription to the CCS Insight Hotline to activate your account.

If you are interested in a subscription the the CCS Insight Hotline please complete the form below and a member of the CCS Insight sales team will contact you.

Start Registration