Event Report: Mobile World Congress 2008

Table of contents

Mobile Devices:

  • Software platforms for devices
  • Applications & Services
  • Mobile Broadband
  • Focus on environmental concerns / green products

Mobile Devices Analysis:

  • Nokia asserts its dominance and continues to evolve its product portfolio
  • Nokia underlines the importance of navigation with new flagship device and Maps 2.0
  • Nokia steps up efforts in 5 mega pixel camera phone market
  • Nokia N78 adds to Nseries portfolio but positioning is unclear
  • Nokia N96 is a market maker for video and TV on mobile phones
  • Samsung unveils new segmentation strategy and suite of new devices
  • Sony Ericsson grabs headlines with Xperia and adds to Cyber-shot & Walkman portfolio
  • LG serves up impressive line of devices with stylish designs & engaging user interfaces
  • Motorola offers few new products and toughs it out with devices announced at CES
  • Chinese manufacturers emerging as competitors of the future
  • Alcatel and Sagem maintain broad portfolios of sub €100 devices
  • Toshiba delivers strong portfolio of Windows Mobile devices under Portégé brand

Mobile Software Platforms

  • Operator Platform Announcements
  • Linux Gains Momentum
  • Microsoft signals consumer ambitions for Windows Mobile
  • Questions over role of UIQ following Sony Ericsson’s decision to licence Windows Mobile
  • S60 underlines its position as the dominant mobile device software platform

Applications and services:

  • Introduction:
  • Music emerges as leading application on mobile phones:
  • Music remains a key focus area for Nokia
  • Omnifone challenges Nokia’s “Comes with Music” announcing MusicStation Max
  • Focus on mobile games: Nokia re-launches N-gage as mobile games gather momentum
  • Nokia adds social networking element to Ovi

Network operator update:

  • Vodafone articulates vision beyond talk and text while strengthening device strategies
  • Vodafone continues focus on own-branded devices
  • Vodafone extends its m-payments initiative
  • Orange
  • T-Mobile
  • Mobile Challengers gathers momentum as new operators sign up

Other highlights at MWC:

  • Environmental awareness and green products grow in prominence
  • Interesting concept from Energizer / Philips offering dual battery support


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