• Published:
  Week 18
  May 2010
• Image Source:
  Blyk

News

On 5 May 2010 Blyk announced the launch of its mobile virtual network operator (MVNO) ad-funded service in the Netherlands. The company is targeting 16- to 29-year-olds with an offering that includes 1,000 free text messages and 1,000 free Blyk-to-Blyk minutes a month in exchange for receiving ads on their mobile phones. Ads will be delivered by text and picture messages; initial advertisers include Beachmasters, Electronic Arts, McDonald's, Nike, Pearle and Universal Pictures. Users signing up to the service must have an MMS-capable unlocked mobile phone.

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