BlackBerry Makes Fresh Start on a Long Hard Road
On 30 January 2013, Research in Motion (RIM) announced its BlackBerry 10 platform alongside new BlackBerry Z10 and Q10 devices. It also announced a company rebranding that will see RIM become simply BlackBerry.
On 5 February, the company held its BlackBerry Jam European developer event in Amsterdam. Attended by over 1,000 developers, the event primarily focused on the BlackBerry 10 operating system and new developer tools for the BlackBerry Q10 device.