App Revenue Surges as 'Freemium' Model Begins to Dominate
CCS Insight launched App VU Global in partnership with Distimo in April 2012. The service benchmarks leading software stores to highlight trends in consumer adoption and buying behaviour. In the first quarter of 2012 our data showed a surge in downloads and revenue from mobile applications. This surge was driven by in-app purchases, backed by consumers' greater willingness to adopt the "freemium" pricing model.