Amazon Buys Lovefilm to Establish a Place in the Living Room

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On 20 January 2011, Amazon announced that it will acquire the remaining 58 percent stake it does not already own in Lovefilm, a UK-based DVD and online video rental firm. Financial details of the deal were not disclosed. The acquisition is subject to regulatory approval and is expected to be finalised in the first quarter of 2011.

Lovefilm's investors include Arts Alliance Media, Balderton Capital, DFJ Esprit and Index Ventures. The company specialises in postal and online distribution of movies and games.


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