3 UK steps up the PR again at a strategy presentation

News:

3 U.K. Monday unveiled six phones targeted for sale in the lucrative Christmas trading period, as part of its strategy to boost its customer base.

3 has brought out a series of initiatives to try to revive its fortunes in the U.K. market, hopes to achieve strong Christmas-period sales by offering new handsets. The company unveiled two phones from Sony Ericsson and LG Electronics Inc., in addition to handsets from Nokia Corp. and Motorola Inc.

The company, which last week said it will have opened 150 retail outlets in the U.K. by the end of the Christmas trading period, also said it will exclusively sell Sony Ericsson's pink Z610i phone.

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